Platform Technology

The GigaVox Media platform is based on version 3.0 of the technology that powers GigaVox Media network’s IT Conversations. IT Conversations, with its 1800 active episodes and a world-wide collaborative staff of 55 is our real world proof of concept, demonstrating the power of our technology for publishers both large and small.


At the heart of our technology is the audio/video episode-assembly module (ASM), which assembles content dynamically from components such as ads, promos, intros, outros, and program material. The publisher has complete control over the number and order in which the components are assembled. This allows incredible flexibility and control. There is no need to manually insert components each time; those components are already loaded on the server, ready to go. The publisher just uploads the main content (the body of the episode) and the ASM takes over assembling the finished show. If there are ads or spots to be included, the Campaign Manager will deliver them to the ASM for automated assembly based on the publisher’s instructions.

GigaVox Audio Component Technology

Example of an episode assembled from components.

Beyond Pre-Roll and Post-Roll

Our robust Ad Campaign Manager allows users to determine where in their programs they want to run sponsor, promo or advertising messages. This ability to have the ad messages inside the program material gives the content creator important control and differentiates our approach considerably. Our campaign management system allows users to rotate and update ad messages to ensure that both past and present programs are delivered with relevant sponsor messages at the time of download and/or consumption. These technologies offer users the attractive combination of time and cost savings paired with increased revenue opportunities.


ASM allows users to update already-published episodes, replacing ads, spots, promos or other content with new components that are appropriate for the date of download, not the date of creation. The applications of the SmartDelivery™ system are obvious in ad sales and for those who produce content that has a long shelf life. We achieve this through the use of our predictive algorithms to update the hosting server’s content when files are changed and still in demand. This is an important issue given the size of the archives we manage; we don’t need to upload tens of thousands of episodes that may be changed daily if, in fact, no one will listen to some of those episodes on any given day.

SmartDelivery™ allows us to combine the attractiveness of dynamic ad and spot insertion with the hosting benefits of caching. Producers publish a single SmartDelivery™ URL or RSS enclosure and all updated media is delivered via that single link. To use this for content delivery, customers specify the FTP address and login information of their web-hosting account. Our system manages all of the transfers and optimizations. It is important to note that our system is independent of a particular hosting provider. Media creators can come to the GigaVox Media system without changing anything regarding their current site or hosting provider. This makes adopting use of the GigaVox Media platform an incredibly easy, no-risk proposition.

SmartDelivery™ will become a new “checklist” item for podcasting as well as all audio and video content on the web. Individuals, companies and organizations all immediately realize the benefits it offers with greater control and increased revenue potential.

The GVUploader

The GVUploader is our desktop client. It has been in continuous use by the post-production staff on the GigaVox Media network for more than a year. This client-side software (Windows, OS X and Linux) allows users and producers to transfer audio and video files to their GigaVox Media platform account with the simplicity of a drag-and-drop interface. The GVUploader offers many advantages over traditional upload methods such as FTP:

  • standardized normalization of audio file levels;
  • automated filenaming;
  • full integration with our authentication and authorization system;
  • required input of standardized metadata; and
  • media-file compression.
  • ability to process files using The Levelator


Users can select from a menu of functional modules to support their content creation and podcast needs. Examples of modules include:

  • Audio
  • Video
  • Advertising campaign management
  • Metrics
  • RSS/subscriptions
  • Personalization (profiles, ratings, recommendations)
  • Web site (text and graphics)
  • Email newsletters
  • QuickCast™ (media-file e-commerce)

Combining these modules creates specific service-offering packages. For example, the GigaVox Audio (the entry level paid service) package includes the audio, RSS and advertising campaign management modules for a single podcast.


The CMS serves the needs of a wide range of users and content/traffic volumes spanning many orders of magnitude. Since version 2.0 of our internal IT Conversations CMS system the platform has been designed for linear scalability. We have deployed our platform using the Amazon Web Services (AWS.) We currently use their storage (S3), the Elastic Computing Cloud (EC2) and Simple Queue Service (SQS). In fact, we have one of the most complex and sophisticated systems built to date using all three AWS services. (See Amazon’s GigaVox case study.) It is infinitely scalable and extremely reliable.

GigaVox Audio computing diagram

GigaVox Media processes and computing diagram.

Whether you are an individual media-producer/podcaster or a media network with hundreds of channels, our platform can provide the content creation and management tools you need.

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Create your free GigaVox (Now Podango) account here.


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